Headphone Zone » Monster

Jan 9, 2012

Monster And Radioshack Launch iSport Livestrong Headphones

Monster is teaming up with RadioShack for the exclusive launch of its new iSport™ LIVESTRONG® branded in-ear headphones for athletes and enthusiasts. The headphones boldly feature LIVESTRONG's iconic bright yellow on both the cable and earpieces. They will be available nationwide and online at RadioShack, a leading retailer of Monster headphones and products, starting in February 2012 for a suggested retail price of $179.95, followed by rollout at other retailers later this year.

A portion of the proceeds from sales of the iSport LIVESTRONG headphones will be donated to the Lance Armstrong Foundation, created in 1997 by the cancer survivor and champion cyclist to serve people affected by cancer and empower them to take action against the world's leading cause of death. The foundation is now known publicly by its powerful brand - LIVESTRONG - and is a leader in the global movement on behalf of 28 million people around the world living with cancer today.

Monster iSport Livestrong

Monster iSport Livestrong

Noel Lee, the Head Monster, noted: "LIVESTRONG is one of the world's brightest lights in today's fight against cancer, and Monster is proud to join RadioShack in its innovative support for such a worthy cause. Monster's engineers stretched the limits of imagination to develop an in-ear listening solution that fits the LIVESTRONG brand, with unmatched athleticism, durability, style and of course musical performance that only Monster can deliver."

"RadioShack and its customers and suppliers have contributed more than $10 million to LIVESTRONG since establishing this special relationship in 2009," said Scott Young, executive vice president and chief merchandise officer for RadioShack Corp.

"We believe the iSport LIVESTRONG headphones will be a high-quality headphone that our customers will enjoy and which will promote the important LIVESTRONG cause."

Like all Monster headphones, the super-tough iSport LIVESTRONG headphones are designed to deliver the highest levels of headphone audio performance with extreme clarity, articulation and deep pounding bass that motivates you to achieve your highest personal potential.

"LIVESTRONG is excited about this opportunity to partner with industry leaders RadioShack and Monster on the creation of a premier tech accessory that will help further our mission to inspire and empower people affected by cancer," said Doug Ulman, LIVESTRONG president and CEO.

These sweatproof and washable in-ear headphones feature a variety of innovations that set them apart from all others. For instance, Monster addressed one of the most common issues faced by active headphone wearers — the nagging problem of in-ear headphones that slip out during strenuous use. Monster solved this problem with the patented proprietary in-ear clip anchor system, which fits the curve of the inner ear securely. This key Monster innovation provides maximized comfort and an unprecedented "no-slip fit" that ensures that the headphones will not fall out and remain snugly in the ear in almost any conditions.

Sophisticated Audio Technologies: "Because The Music Matters"

To create the ultimate sports headphone with the distinctively superior Monster sound, engineers utilized a variety of sophisticated audio-enhancing headphone technologies. To ensure optimum sound quality at all times, iSport headphones feature a secure, custom-fit audio seal thanks to the patented SportClip, and a variety of ear tips combined with the rotating ear pipe. These technologies ensure acoustic isolation that allows you to stay focused on your workouts instead of adjusting your earbuds or headphones. Like all Monster headphones, the super-tough iSport LIVESTRONG headphones are designed to deliver the highest levels of headphone audio performance with extreme clarity, articulation and deep pounding bass that motivates you to achieve your highest personal potential.

Monster's iSport LIVESTRONG headphones also feature the Company's ControlTalk, an innovative in-line control system that gives users music and movie playback control of their smartphones. The integrated high-grade microphone and answer button allows users to access their music and answer phone calls without having to reach into their pocketbook, backpack or pocket for controls on the handset or device.

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