Panasonic Open Kicks Off Action Sports Tour In Baltimore
This weekend, Panasonic, a leader in digital electronics, will kick-off the 2008 AST Dew Tour season with the Panasonic Open at the Camden Yards Sports Complex in Baltimore, Maryland. The event will feature competitions in action sports events including skateboarding, BMX, and freestyle motocross from June 19-22.
At each of the five AST events, Panasonic will showcase its audio and digital imaging products in a specially designed Panasonic Experience tent, featuring interactive audio and video and highlighting the newly-launched Ryan Sheckler Limited Edition Signature headphones. The Panasonic RP-HTX7-RS headphones sport an imprint of the coveted signature of pro-skateboard phenom and teen celebrity heartthrob Ryan Sheckler. Fans visiting the Panasonic Experience tent will be able to demo the headphones while listening to a playlist of songs handpicked by Sheckler.
At each of the five AST events, Panasonic will showcase its audio and digital imaging products in a specially designed Panasonic Experience tent, featuring interactive audio and video and highlighting the newly-launched Ryan Sheckler Limited Edition Signature headphones.
The Panasonic Experience tent will also feature Panasonic VIERA® high-definition plasma televisions showing photos and video footage of Ryan and a fun quiz to engage consumers and deliver branded prizes. At the digital camera demo station, fans can try out the Lumix ® DMC-TZ50 by taking pictures of their friends with life-sized replicas of the young skateboarder and then view their photos online using the camera’s wireless upload feature. A nearby fan photo gallery is constructed of Sheckler-inspired skate decks. Ryan will also visit the tent to sign autographs for attendees at each stop throughout the summer.
The program is supported by a 30-second TV spot, which also features Ryan Sheckler. http://www.youtube.com/watch?v=CuMG2hFoP1c The spot highlights the synergy of Panasonic products and the on-the-go action sports lifestyle and drives consumers online to learn more about the new RP-HTX7-RS Limited Edition headphones. Airing nationally from June to October, the spot features Ryan skateboarding with his crew in visually intriguing locales like Dubai and Sydney.
The Panasonic Open will be followed by tour stops in Cleveland, OH, Portland, OR, Salt Lake City, UT and Orlando, FL. Each event is televised nationally by NBC Sports, MTV/MTV2 and USA Network. Recognized as the premier professional tour in its category, the AST Dew Tour offers the largest competitive purse in action sports - $2.5 million, with an additional $1 million bonus pool based on year-end tour standing.
Print this article
Related articles
- Jan 6, 2019
Retro Styled Headphones from Panasonic: RP-HTX90 and RP-HTX20
Panasonic announce two new sets of headphones featuring a retro modern style which combines present influences with vintage inspired design elements. .. - Aug 28, 2018
Panasonic Showcases Its New Noise-Cancelling Headphones RP-HD605N
Panasonic showcases the latest addition to its wireless headphones range at IFA 2018. The new HD605N headphones include adaptive noise cancellation for the reproduction of pure sound and deliver outstanding high-resolution audio with both Bluetooth and wired connection... - Aug 29, 2017
New Panasonic RP-HTX80B Headphones Offer Retro Design, Bluetooth Connectivity and 20 Hours On Battery
Panasonic has today introduced the latest addition to its wireless headphones range, incorporating cutting-edge audio technology with a fashionable, retro design. The RP-HTX80B headphones combine a fun, retro design, with innovative technology, promising hours of high quality audio enjoyment – the perfect fashion accessory for the music fan... - Apr 14, 2014
Panasonic Unveils Pricing Of New 2014 Headphone Models
Panasonic today announced pricing and availability of new 2014 headphone models. .. - Jan 8, 2014
Panasonic Introduces RP-HC800 and RP-BTD10 Headphones
Panasonic announced the introduction of two new headphone models which will be added to the company’s extensive lineup of existing models. One AAA Alkaline battery provides up to 40 hours of noise cancellation use and, unlike other noise cancelling headphone models, the Panasonic RP-HC800 Headphones can still be used for music playback even if the batteries have run out of juice...
