Beats Introduces Executive Premium Headphones and urBeats Earphones
Beats Electronics, the leading audio brand co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, today announced the expansion of the company's global product offering with the introduction of the Executive premium headphones and urBeats earphones. Beats currently owns over 56% of the $100+ premium headphone market in North America according to data from NPD, and these two new products will continue to raise the bar across form, function, design and most importantly, sound quality.
The introduction of the Executive is the perfect beginning to a truly autonomous Beats as we transform into a freestanding consumer electronics company this year,” said Beats By Dr. Dre President & COO, Luke Wood. “
This product demonstrate our total commitment to design, technological innovation and premium sound experience.”
Beats Executive Headphones
The Executive represents a new distinctive, sophisticated design for the Beats By Dr. Dre brand that focuses on craftsmanship using premium materials such as aluminum alloy, stainless steel and leather. The soft leather headband and comfortable ear cups are designed for long wear and a unique folding design make Beats Executive headphones easy to carry on-the-go. The Executive has superior Active Noise Cancellation (ANC) performance, tuned for uninterrupted listening enjoyment at 35,000 feet and everywhere in between and with the iOS compatible microphone cable, it offers full phone functionality including answer/end, call waiting, call switching and voice command.
Beats currently owns over 56% of the $100+ premium headphone market in North America according to data from NPD, and these two new products will continue to raise the bar across form, function, design and most importantly, sound quality.
The Executive comes in a classic silver and retails for $299.
Beats urBeats Earphones
Additionally, today Beats Electronics is expanding its in-ear product offering with the launch of the new urBeats. These new earphones were specifically designed to be a substantial upgrade from the headphones that come with your music player: more durability, better sound, and a chance to do real justice to your music. urBeats provide the premium sound quality that has become synonymous with the Beats by Dr. Dre brand.
The new urBeats earphones are available in Black, White and Gunmetal and retail for $99.
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