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Nov 12, 2013

New Beats Studio Wireless Headphones Offers Adaptive Noise Cancellation And Beats Acoustic Engine

Beats Electronics LLC (Beats), the leading audio brand co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, today announced that it will be expanding its offering of exceptional wireless products with the launch of the brand new Beats Studio Wireless headphones.

This product incorporate everything that the Beats brand has come to represent- premium audio and unmatched aesthetic sensibility with the added benefit of freedom from the wires,” said Beats president Luke Wood. "I think for most people the idea of wireless technology still seems complicated. We are significantly lowering the barrier to entry with these new wireless products by making them incredibly intuitive and easy to use without compromising great sound."

Beats Studio Wireless

Beats Studio Wireless

There is still enormous opportunity around wireless in consumer electronics, and in the audio category specifically,” said Ben Arnold, Industry Analyst from The NPD Group. “Additionally, we're seeing that consumers are increasingly buying multiple pairs of headphones and speakers to suit their various lifestyle needs so the opportunities and growth potential in this category are endless.

Dre and Interscope Geffen A&M Chairman Jimmy Iovine, today announced that it will be expanding its offering of exceptional wireless products with the launch of the brand new Beats Studio Wireless headphones.

This summer Beats launched the completely redesigned and reimagined Studio headphone bringing a truly elevated standard of quality, design, innovation and superior audio to the Beats product line. Today Beats is taking it yet another step further. The new Studio Wireless offers the same features and functionality including Adaptive Noise Cancellation, a rechargeable battery, and re-engineered sound via the Beats Acoustic Engine, all without the cord. Take phone calls, skip songs, and change the volume right from the "b" button and volume buttons on the ear cup. The Bluetooth connection allows for up to 12 hours of music listening or up to 20 hours when plugged into an audio device.

Pricing And Availability

The new Beats Studio Wireless retails for $379.95 and will be widely available beginning December 2013 at www.beatsbydre.com and authorized Beats retailers.

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